Professor of Marketing
Themes: Thriving communities, Greener futures
Expertise: Marketing, consumer research
My research problematises basic assumptions regarding consumer attitudes towards climate change and I do not take it for granted that people really do want to save the world. Rather, engaging with the field of pscyhoanalysis and reviewing end-of-the-world-as-spectacle artefacts, like Hollywood movies, a more complex and troubling analysis is possible.
I ask: what if the contradictory and partial solutions to climate change correspond with a general ambivalence in our psyche that explains other modes of self-destruction and self-abuse. These murky parts of consumer desire that relate to disaster was further explored in my recent co-edited book The Dictionary of Coronavirus Culture. I have published these ideas in academic journals and media outlets, such as The Guardian.