Paul Haynes

Lecturer in Marketing

Themes: Greener futures

Expertise: Energy technology uptake, ‘sustainable consumption’ campaigning

My research focus is on energy technology uptake factors, analysing the way new approaches to marketing and social campaigning are developing in order to shape new markets for sustainable energy sources and technologies.  I have experience working with policy makers and related stakeholder through the Tyndall Centre, ICCIRP, Cambridge University’s CSaP policy fellows network and in partnership with data and policy consultants Cambridge Economics.  I have published research on sustainable production, energy policy instruments and opportunities for marketing sustainable energy.